‘Quiet hour’ shopping becomes a permanent fixture

The following press release has been issued by the Co-op this week:

Islanders living with autism will now be able to shop during a weekly ‘quiet hour’ following the success of an initiative introduced in October by Autism Jersey.

Autism Jersey invited retailers to consider making their shops a friendlier environment to those with autism. Grand Marché in St Helier took up the offer and following feedback from the charity, has decide to make ‘quiet hour’ a permanent feature. Shoppers reported that their shopping experience was much calmer during the dedicated hour.

Starting from 8th January, every Monday between 3pm and 4pm, Grand Marché St Helier and St Peter will dim the lights, turn off music, avoid tannoy announcements and the bleeps of machines will be turned to the lowest setting. In addition, staff will hand out maps to help customers with the store layout and a number of staff who have undergone autism awareness training will be available to help improve the shopping experience for those on the autism spectrum. It is estimated that 1,000 people have autism in Jersey.

For mum of two Rebecca Martin, the trial was the first time that she was able to visit the St Helier store. She and her son have autism and she said the visit was ‘like heaven’. She was able to shop without getting anxious, without forgetting what she had come in for, and without her son having difficulties.

Autism Jersey Chief Operations Officer Paul Sullivan said: ‘We were delighted to work with the Co-op in October and we welcome the move to make this a regular feature. It just goes to show how some small changes can make a big difference to people with autism. An awareness and understanding of autism goes a long way to helping the people that we support on a daily basis. I hope other retailers will learn from the Co-op’s fine example of responding to the needs and wishes of customers.’

Colin Macleod, chief executive of The Channel Islands Co-operative Society said: ‘The Co-op is at the heart of our community and part of this involves us being aware and mindful of our customers’ diverse needs. When we were approached by Autism Jersey we thought that “quiet hour” sounded like a fantastic initiative. If you consider the hustle and bustle of a busy retail store, you can appreciate how this could potentially be overwhelming to some people.

‘Having seen the significant benefits of a lower key shopping experience to those with autism, it makes perfect sense to make this a weekly offering at Grand Marché stores. Staff have been very receptive to the “quiet hour” idea and a number of colleagues have volunteered to undertake training so they can provide an extra level of support to customers and members.

‘We have invested heavily to ensure our stores offer mobility scooters, on shelf magnifiers and hearing loops. In 2017 we also bought specialist trolleys to be used by children with additional needs. This creates a shopping experience that is welcoming for all of our members and customers.’